Being available in many stores, NJOY has been one of the most familiar brands since the e-cigarette was first introduced in the United States. In fact, I very nearly became an NJOY customer when I first decided to switch to e-cigarettes three years ago because it was the only brand I had heard of. Back then, their starter kit cost over $100, plus another $30 or so for shipping — and it used cheap plastic disposable cartridges for e-liquid refills. How times have changed.
NJOY now believes that the future of the e-cigarette industry is at the bottom end of the price spectrum and is working hard to get its new NJOY Kings disposables into as many stores as possible. Some crazy hype has surrounded the NJOY Kings since they were first announced last year, and in this review I intend to discuss whether they’re truly the right product to choose if you’re switching from cigarettes to e-cigarettes.
View the NJOY King at the NJOY website. It costs $26.97 per three-pack online or $8.99 in some stores.
About NJOY Kings
Disposable e-cigarettes have been around for quite some time. Although they tend not to be as economical over the long term as rechargeable e-cigarettes with atomized refill cartridges such as the V2 Cigs brand — one that I discuss in my article about the best e-cigarette for beginners — they do provide a low-cost way for someone to try e-cigarettes and see how they work without investing in a full starter kit. Generally, if you tried and liked a disposable e-cigarette, you’d then move up to a full starter kit.
NJOY, however, is betting that the e-cigarette adoption rate would be better if smokers had an option that more closely resembled the usual cigarette usage pattern of using a product once and throwing it away. To this end, the NJOY King is extremely small — the smallest e-cigarette I’ve ever used, in fact — and light. It also comes in a little plastic case with a clicking hinge just like that of a Zippo lighter. It definitely makes a good first impression, although the extremely small size means that an NJOY King won’t last as long as most disposable e-cigarettes on the market; it’s unlikely to last much more than 100 puffs before you’ll need a new one. To counter this, each puff from the NJOY King contains up to a whopping 4.5 percent of nicotine. To contrast, many e-cigarette companies don’t offer any e-cigarettes or e-liquids stronger than 1.6 percent.
NJOY Kings Review
The first thing you’ll notice if you try the NJOY King is that it isn’t much heavier than a real cigarette; pretty impressive for something made from plastic and containing a battery cell. The outer shell of the e-cigarette is a thin plastic material that gives a little when you press it between your fingers. It doesn’t feel like a real cigarette, but it’s probably closer than any e-cigarette I’ve tried before. It should give you about the same amount of usage as a pack of cigarettes — possibly a little less than that, given the small amount of nicotine liquid contained inside — and the flip-top plastic case makes for a great storage solution on the go.
The NJOY King tastes a lot less like real tobacco than some of the best American-made e-liquids that companies are currently developing. It also produces a bit less vapor than some other e-cigarettes, although that’s to be expected given the small size. A few times, I have brought the NJOY King with me while running errands and experienced no cravings thanks to its high nicotine concentration.
NJOY Kings: Conclusion
The NJOY King scores high marks for its great look and feel, its appealing size and good sense of nicotine satisfaction, although the flavor and amount of vapor produced aren’t spectacular. Is it something that can replace a full e-cigarette kit for everyday use, though? Not in my opinion. The problem is that it simply costs too much; at $8.99 per NJOY King, you’re likely to end up spending more on it than you would on real cigarettes in most areas. With a full e-cigarette kit, e-smoking costs less than $2.00 per day unless you’re an extremely heavy smoker. While the NJOY King is definitely worth trying if you’re still smoking cigarettes and want to get an idea of what switching to e-cigarettes would be like, it’s far too expensive to use full-time.
NJOY Kings Review: The Pros
- Very small and light
- Convenient Zippo-style storage case
- High nicotine offsets low vapor production
NJOY Kings Review: The Cons
- Taste isn’t great
- Price is too high for everyday use